Andrew Tunney Photography
Cairns, Queensland, Australia

1. Purpose

This policy outlines how Artificial Intelligence (AI) tools are used within Andrew Tunney Photography. It is designed to provide transparency to clients, uphold ethical photographic standards, and reinforce our commitment to delivering authentic, high-quality imagery that accurately reflects real-world moments.

2. Our Philosophy

Andrew Tunney Photography is grounded in documentary-style authenticity and professional craftsmanship. Every image delivered reflects the photographer’s experience, artistic judgement, and technical expertise developed through hands-on work in Cairns and the surrounding Far North Queensland region.

AI is used strictly as a technical support tool, not as a creative replacement for real-world photography. We do not use AI to fabricate scenes, insert elements, or alter reality.

3. Scope of AI Use

The use of AI within our workflow is limited exclusively to tools integrated within Adobe Lightroom, a globally recognised professional photography platform.

Approved AI Functions

AI features are used only for subtle technical refinement, including:

• Denoise
  Reduction of digital noise in images captured in low-light or challenging conditions, ensuring clarity without compromising authenticity.

• Basic Colour Correction
  Adjustments to white balance and colour accuracy to reflect natural tones as seen by the human eye.

• Contrast Adjustments
  Minor tonal balancing to enhance depth and ensure images appear true-to-life across screens and print formats.

These processes are standard professional editing practices and are applied with restraint to preserve natural appearance.

4. Prohibited Uses of AI

Andrew Tunney Photography does not engage in any of the following:

• Sky replacements or artificial skies

• Adding, removing, or altering subjects or objects within an image

• Generative AI alterations that create fictional or composite scenes

• AI-based body modification or unrealistic enhancements

• Any manipulation that materially changes the factual content of an image

All delivered photographs remain a truthful representation of the original scene.

5. Client Transparency

I believe transparency builds trust. Clients can be confident that:‍ ‍

• Images reflect what was genuinely captured during the session

• Editing is limited to professional, industry-standard refinement

• No deceptive or misleading AI manipulation is used

If a client requires clarification on editing processes, Andrew Tunney Photography welcomes open discussion prior to or after a shoot.

6. Ethical Standards

Our approach aligns with widely accepted ethical standards in professional photography:‍ ‍

• Accuracy: Images represent real environments, subjects, and events

• Integrity: Editing enhances quality without altering meaning

• Respect: Subjects are portrayed honestly and with dignity

These principles are particularly important in commercial, tourism, and personal photography where trust and authenticity are essential.

7. Expertise and Quality Assurance

Andrew Tunney Photography is operated by an experienced professional photographer based in Cairns, with a strong understanding of lighting, composition, and environmental conditions unique to tropical North Queensland.

AI tools are applied selectively, guided by human judgement—not automated outputs. Every image is reviewed manually to ensure: ‍

• Consistency across the final gallery

• Accurate colour representation

• Natural and realistic presentation

This human-first approach ensures quality and reliability beyond automated editing workflows.

8. Data and Image Security

All image files are handled securely and are never used to train external AI systems. Client images are:‍ ‍

• Stored and processed in professional-grade software environments

• Not uploaded to third-party generative AI platforms

• Kept confidential in accordance with privacy expectations

9. Ongoing Review

As AI technology evolves, this policy will be reviewed periodically to ensure it continues to reflect best practice, industry standards, and client expectations, while maintaining our commitment to authenticity.

10. Contact

For any questions regarding this policy or our editing approach, please contact:

Andrew Tunney Photography
Cairns, Queensland
www.andrewtunney.com.au
andrew@andrewtunney.com.au

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Summary Commitment ‍

Andrew Tunney Photography uses AI only as a light technical aid within Lightroom—never as a tool to alter reality. Every image you receive is a true representation of the moment, captured with professional skill and enhanced with care and integrity.

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